About

The Team

Simr leverages a core team of experienced professionals with expertise in hotel and foodservice management, quality service delivery, computer software engineering, finance and accounting as well as extensive simulation based training.

The principals and founders are Bernie McEvoy and David Martin with developmental programming by Hamdy Hamoudi and technical support by The Jonah Group.

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Bernie McEvoy

President

Bernie is a Chartered Professional Accountant by profession with a C.P.A., C.A. designation and a Professor at the Ted Rogers School of Management, Ryerson University. He has combined his teaching with more than 30 years in the practice of public accounting.

He has spent many years in the field of computer simulations, specifically for the hospitality industry and was instrumental in developing Simr. His current research interest is in the field of computer simulations for the restaurant sector and he is particularly interested in utilizing “cloud” network systems as a simulation delivery vehicle.

He has delivered many management training programs using real-time computerized simulation, has made presentations at industry conferences and co-authored several papers on the use of Simr in the classroom.

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David Martin

Vice President Marketing

David is Director of the School of Hospitality and Tourism Management in the Ted Rogers School of Management, Ryerson University. He has over 20 years of senior Restaurant Management experience and was instrumental in developing Simr.

He has delivered many management training programs using real-time computerized simulation, has made presentations at industry conferences and co-authored several papers on the use of Simr in the classroom.

His areas of expertise are Service Quality and Strategic Management. David has a Doctorate in Business Administration.

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The Jonah Group designs high-performance custom digital solutions with an emphasis on great user experience and perfect fit.

Our solutions include beautiful websites, robust software applications, and intelligent data warehouses. We work with companies who have big needs, but don’t want to be bogged down with “big consulting”.

We’re fans of custom. Only a custom solution can match your exact process. Only a custom solution can deliver a competitive advantage.